There are different requirements under the regulations for the different types of marketing. You should read the relevant section of our guidance before starting your marketing campaign. Marketing by post falls under the Data Protection Act.
In brief:
Telesales
You must ensure that people you are contacting are not registered on the Telephone Preference Service (TPS). If they are registered or have already asked you not to call, you cannot make an unsolicited direct marketing call to them.
Faxes
You must ensure that people you are contacting are not registered on the Fax Preference Service (FPS). If they are registered or have already asked you not to fax, you cannot send an unsolicited direct marketing fax to them.
Emails and text message
You must not contact individuals without their prior consent unless you have obtained their details in the course of a sale or negotiations of a sale, you only contact them about your own similar products or services and you give them the opportunity to opt out of receiving further marketing messages each time.
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